OUR STORY
Born in Sweden, loved worldwide. Pändy reinvents iconic Swedish candy with less sugar, but with all the taste. Today we’re the market leader in sugar-reduced confectionery in both Sweden and Norway, selling hundreds of thousands of products every week. As a fast-growing challenger with the ambition to become the global leader in our category, we’re here to make everyday a little sweeter. And we’re only getting started.
OUR VISION
Is to redefine modern snacking by making it easier to enjoy great candy everyday. By leading the way with better, sugar-reduced alternatives, we aim to set the standard for the future of snacking. We want to challenge the traditional confectionery giants with innovative products and make it as natural choice as sugar-free soda. In a world facing health challenges like obesity and diabetes, we strive to make it easy for people to choose better without sacrificing the joy of great taste.
OUR MISSION
At Pändy, our mission is to create sugar-reduced candy with the same quality, taste and texture people already love – just without the sugar. We don’t rely on health clichés or dieting talk. Instead we focus on flavor, enjoyment, and making accessible treats that can be loved from Monday to Sunday.
SUGAR REDUCED
Our unique, patented recipe contains no added sugar. The only 1 gram of sugar in the product comes naturally from corn starch. We’re here to make it easier for people everywhere to choose something that tastes good, feels good, and supports a healthier lifestyle.
TASTY
At Pändy, we never compromise on taste – only on sugar. Every product is crafted to deliver great flavour and the right texture experience that everyone can enjoy. Taste always comes first - if it’s not tasty, it’s not Pändy.
EVERYDAY WORTHY
Pändy is your to go treat every day of the week - from Monday to Sunday. Built for your everyday moments, not just the weekend. It’s the snack you can enjoy whenever you want, today and tomorrow, without compromise.
SUSTAINABILITY
45% of the material in several of our packages is renewable material according to the mass balance principle. This means that the packaging produces a 40% lower CO2 footprint.
All our candy bags are transported in FSC®-labeled cardboard supporting a sustainable forestry.
All our packaging is registered with Bower to encourage customers to recycle.
All our candy is made in Sweden in a factory owned by the Humle Group.
HUMBLE GROUP
Pändy is a part of publicly listed Humble Group AB.
A young, dynamic and innovative FMCG group with focus on health and sustainability.
We value and commit to the group policies. Policies regarding code of ethics, human rights policy, anti-bribery & corruption prevention policy and speak up policy.