VISION

We believe that snacks can and should be a part of a healthy lifestyle. We produce "better-for-you" products without ever compromising on taste. We take popular traditional snacks and flavours and make healthier, but just as tasty, versions of it.

Today we offer a broad range of different products from energy drinks and protein bars to lentil chips and candy. We always aim to improve our products and broaden the range with new innovative products and continue to brighten the day for snack lovers worldwide, Monday 2 Sunday.

MISSION

We have enormous respect for how difficult it is to break an unhealthy habit. We want to make it easy for people to make better choices, and it does get a lot easier if there are tasty, easily accessible, and appealing-looking substitutes. You shouldn't have to choose between being healthy and treating yourself.

Since 1975, obesity in the world has nearly tripled. Today, almost two billion people are overweight which means almost every third person. The researchers call it a worldwide epidemic. Every year, millions die because of their obesity (1). In 2021, 537 million people suffer from diabetes. Diabetes has long been the world's fastest-growing public disease. More than 95% of these people have type 2 diabetes, which largely is the result of excess body weight and physical inactivity. Type 1 diabetes is an autoimmune disease and not a result of poor food or physical inactivity. In 2045, the number is projected to rise to 783 million, an increase of 31 percent in 24 years (2,3). 

By offering abroad range of healthy, tasty and joyful products combined with an attractive design, clear USPs and easy-to-understand visual communication our goal is to make the choice easier. By taking popular flavours, colours and shapes we create recognition that helps make the decision of trying something new less frightening and more appealing. Once the choice is done, the taste speaks for itself.

A week is too short to only treat yourself during the weekend. Snacks should be enjoyed every day of the week, but it shouldn't be at the expense of your health. Our broad range of snacking products enables a snack full week with great variation without compromising on either taste or health.


1. Obesity and overweight (who.int)
2. Diabetes (who.int)
3. The Diabetes Epidemic Prediction in 2045 - Word-of-Health (wordofhealth.com)